It won international awards. It has floodlights with greenish tinge playing on it at night.
The Londoners, god love them, could not decide if they should mock it for looking like a marital aid or for looking like a pickle, and in a beauty of the portmanteau insult, they have unofficially christened it 'The Erotic Gherkin'.
Here is a Londoner's blog entry on the building, with a good picture of this weird thing.