Nicely timed; last night's Home Movies has a secondary plot in which Coach McGuirk orders swords from a home shopping channel. He can't afford them but they won't let him return them because they're "cutlery". He gets very stressed and there are a couple of regrettable incidents.
Included is the TV pitch he watches, including a demo guy waving swords around in the studio: "Listen to that sound! *whishhh* ... *whooshhhh* ... You could put that sound on a CD and sell it!"